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Aug 18, 2021

The global pandemic issues have not spared any industry. For family business owners, the challenges have included not just surviving the immediate impact of numerous lockdowns, but also potentially assuring the continuation of their company's business model. Derek and Melanie Coburn join us to share how they managed to pivot their family and business during the pandemic to remain successful.

Key takeaways to listen for

  • Territorial Impacts of a global pandemic to families and parenting 
  • Valuing diversity and awareness
  • How to pivot the business to survive the new normal
  • Successfully building a community online
  • Benefits of having two businesses
  • Tips for maintaining a healthy work-life balance
  •  Creative ways to keep family sane

Resources mentioned in this episode

Networking Is Not Working by Derek Coburn

About Derek Coburn 

Derek Coburn began his career as a financial advisor in 1998 and built a successful wealth management practice – which still runs today – mainly through cold-calling in the early years, and then networking.

When the economy took a turn for the worse in 2008, he had to devote his time to his existing client and left him less time for networking and learning.

He joined high-level networking groups and professional organizations, where he met some great people. He co-founded CADRE, along with his wife Melanie, in 2011 as a way for elite professionals to learn from the top experts in the world while connecting and developing meaningful relationships with like-minded peers.

About Melanie Coburn

After 14 years at the Washington Football team, Melanie grew a very diverse network of clients, partners, and friends and focused on building these relationships over time. She firmly believes that by deepening your existing relationships, you ultimately expand your network by cultivating word-of-mouth marketers among these connections.

She built the business side of the (formerly known as the Redskins) Cheerleaders from the ground up, as the first person in the NFL to hold this position. With the Cheerleaders, she used to say she was in the business of smiles. Now, through CADRE, she hopes to become a cheerleader for world-class professionals and bring smiles to your faces each time she creates an opportunity. 

Connect with Derek and Melanie Coburn 



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